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Interesting case study. Their A/B test showed that for them, the product filter, gave unsatisfying results. I'm sure that for some e-commerce the result would be the opposite. It's all about analyzing your result and based on that make a decision. Don't only do what everyone else does! Try to figure out what's most beneficial for you. I have to admit though that I'm mostly impressed by their presentation tool, Prezi :)
I think one reason that advanced functions might not always be the best option is best explained in the excellent book by Steve Krug, Don't make me Think. http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758 Creativity is great, as long as your audience understands
Hey Tobias, 1) Thanks for the presentation tool. Yeah, Prezi is quite good in easily presenting concepts. 2) You're right, it's always about analyzing and continuous testing. Very rarely can a person predict what his/her customers will prefer.