1. 2 DISCUSSING
  • Cyrus Shepard   Dec 05 2012   Flag

    One thing I'd like to clarify is my comment about not hiring SEO firms that solicit your business. This was a short-sighted answer and I've since developed a different view.

    At the time, my perspective was most of the good SEOs I knew personally were overloaded through referrals and clients earned through traditional inbound marketing. That, and most of the SEO "solicitations" sent my way had whiffs of incompetence. I thought if you wanted to sell SEO, you should get your business through inbound marketing channels.

    Since then, conversations with several good folks in the industry has changed my views. There are several reputable SEO firms with outbound sales staff. These channels help find busy individuals who would benefit from strong SEO opportunities, but are unlikely to seek out SEO services on their own.

  • Moosa Hemani   Dec 05 2012   Flag

    Thank you Cyrus, for granting me the time and opportunity to interview you and ask things that are really the pain point of many in the SEO and inbound marketing community.

    Also, Thanks for your update on one of the answers here at inbound!

    I guess, it’s about agency’s ethics... i mean even if they have a strong and powerful out bound team... if they are good professionals and open to share what they have as a skill set then it’s great but if scenario is opposite to what I have just said then in that case the tricky marketer is only skilled at at trapping people to get their money in!

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