commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Thanks for posting David. I hope some of the big technical SEO brains jump in and give me some feedback :)
Me too. The tool you created can definitely help attach some sort of financial projection to SEO initiatives. I can see people using the tool to inform revenue potential, which is definitely not an exact science, but can be a way to help create a business case for SEO work.
The focus on impact on revenue from SEO is CRUCIAL in large companies when you are pitching to upper management, or trying to sign on a client that wants to know the bottom line. This post is excellent and we need more of them. Thanks
Kudos for sharing this useful and advanced guide. :)