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on Feb 21 2013 13 comments13 DISCUSSING
Great points, but one easy tip the author didn't mention is to actually use slightly off-back. From a design point of view it looks alot nicer and even reads slightly easier than pure black on white.
Inbound have got this right :)
furthermore never use pure white, but slightly off-white to avoid glare and fatigue of eyes.
Here is a great little tool you can use to apply the golden rule - http://www.pearsonified.com/typography/
This is exciting news! I can't wait to change my fonts to this pretty one so I rank better in Google.
That was not the point - if you have shitty fonts, users are going to run away. It's not enough if you just rank for stuff, you need to get users to convert and stay on your website.
Thought this piece was great personally--it seems obvious yet so often lacking? Easier on the eyes is a win for everyone, isn't it?
I agree that lots of SEOs suck when it comes to readability but the examples served are not THAT bad IMHO.
They weren't awful, no, but they could have been improved. Typography goes beyond just readability - that's the functional bit that form then follows after. If you choose good fonts and kern them or lead them meticulously, you'll get a result that communicates your content better while also tying in to brand essence, providing uniqueness and holding attention.
I do wish font choice had been addressed a little more, especially since the examples all used a slab-serif title font with a thin sans-serif, high x-height display font; a trendy and safe choice, but not illustrative of the myriad of choices out there.
SEOmoz is a bit small and narrow. Heck, even this is a bit small. But we've got a release coming to fix this and some other design issues :)
Guilty :( ... and thank you :)
SO good. I'm a huge advocate of better typography. Not only does it improve user experience, but it will dramatically decrease your bounce rate.
Great content asset that would offer value to lots of readers, killed/buried with a sub-par headline, IMO.
Pretty timely, been trying to get the word out on better typography myself! Its an incredibly important part of the experience. Not trying to spam links, but if anyone needs some step by step help using Typekit + Wordpress, i did compile a resource (altho, it is drop dead easy)
http://www.notwillsmith.com/features/how-to-use-typekit-for-custom-fonts-on-wordpress/