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Great way to start, congratulations seomoz, the local user identification seems different and unique.. way to go
I like this, esp. the transparency aspects. That's much more important to me than the math, although that's pretty compelling, too.
The only thing here is that the lede is buried! I didn't realize that this was part of FollowerWonk and we could access it RIGHT NOW until at least halfway through the story. Maybe that's because I read it before drinking coffee... :)