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The article makes a nice point but the title is totally misleading. No evidence is presented to support the title's assertion that social does not help SEO. That's because it's not true. Social dies effect SEO.
Without a doubt.
The effect may not be strong except in the aggregate, but it is there nonetheless. In his talk at Internet Summit in Raleigh last week Bing's Duane Forrester strongly emphasized the importance of having good SoCal activity around your site.
Did you mean "Social does affect SEO"? Then I agree with you.
Yes. iPhone auto correct.