You must login or register!
Inbound.org uses Twitter to register and create accounts. Your Twitter handle will also be your username here on Inbound and registration/login will enable you to submit content, post comments and create/edit your Inbound profile. Use the button below to verify your Twitter account.
Login or Register
Chris really brings home the points that matter. Other than the DIY point, I think the most important—and easiest to overlook when you get caught up in the heat of company/product launches, etc—is this point: "Don’t just contact reporters when you need them: try to be helpful even when you don’t."
We've really failed pretty badly at PR over at Moz, and I think this hits the nail on the head about some reasons why (in addition to the obvious anti-SEO label bias). I wish I saw more folks who had press success writing about their tactics.