You must login or register!
Inbound.org uses Twitter to register and create accounts. Your Twitter handle will also be your username here on Inbound and registration/login will enable you to submit content, post comments and create/edit your Inbound profile. Use the button below to verify your Twitter account.
Login or Register
I can't tell if this is new data or a rehash of old. Any insight?
This data is new but it gets compared to leaked AOL searches from 2006.
It's nice to have something fresher than 2006 to refer to for SERP click-through. I would have like to have seen a beter analysis though of CTR by type of Universal SERP.
I've seen another study that segmented the traffic according to user intent but the numbers are never perfect just approximations. Still we can learn from them. It's something like 80% #1 CTR for branded terms (navigational searches like [facebook]) and 35% for non-branded searches.
thanks for clarifying! Sometimes it's hard to tell what's new and what's rehashed.
I was under the impression that the SlingshotSEO study was pretty spot on. I believe, normalized for every vertical, the CTR for #1 was something in the ballpark of 18.2%.