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This is a great article and term anchor text is not something I've hears many people discussing.
Thanks Steven - Ahrefs has had this feature for a few months now but nobody has talked about it as all as a potential signal to Google, thought it was worth bringing up - especially as I saw specific sites I'm working on with these exact characteristics.
Yeah, Ahrefs.com rocks. They even implement feedback right away. I asked them for more graphs and a few days later they added them.
Great job on the article Ross but why no comments for it?
I turned off comments for all posts. I go back and forth about whether I want them, but I overall don't like maintaining them - thankfully we have Inbound.org as a good home for them now. :)
Very Seth Godin of you. =)
Yep, good deal Ross. Besides using tools such as ahrefs and having link diversity, are there any tips you'd have for targeting anchor text without overdoing the anchor text links? Thanks.
A tip I use that many people don't is this: http://www.rosshudgens.com/brand-anchor-text-a-link-building-hypothetical/#comment-20370. A good way to possibly show Google relevance without overdoing it.
I agree, since Google already analyzes the body of the text and relevant keywords, and it may stand to reason that the proximity of the keyword to a link is an important factor. Thanks for the inspiring post!
There's a cool google doc that can count percentages of anchors of your link profile, and it can easily spot over optimization: https://docs.google.com/a/higherclick.com/spreadsheet/ccc?key=0At_-MNJvbmj4dGlsbzhfR3pGX0VlVGprbzRiUU0xS3c#gid=0 I read this on an SEOmoz post a while ago, this is the post on it: http://www.seomoz.org/blog/anchor-text-distribution-avoiding-over-optimization Hope it helps!