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I Love clever marketing ideas like these, there has been a couple of notable examples in Manchester, UK over the past 12 months which I have documented (it does help when I walk past them :-) ) http://www.michaelcropper.co.uk/2012/02/guerilla-marketing-by-mccains-in-manchester-845.html http://www.michaelcropper.co.uk/2011/09/guerilla-marketing-at-its-best-in-manchester-276.html
Some great inspirations in this article