1. 5 DISCUSSING
  • Shanelle Mullin   Feb 06 2013   Flag

    Good to see AdWords making an effort to keep up with mobile.

  • Daniel Smulevich   Feb 07 2013   Flag

    Yep, but the fact that you will only be able to run a mobile campaign in conjunction with a desktop one is counter-intuitive and damaging for SMBs

  • victorpan   Feb 07 2013   Flag

    Unless I'm mistaken, you could set the multiplier as -100% for desktop devices if you so choose.

  • Ian Lurie   Feb 07 2013   Flag

    Grrrr. This just makes it harder to segment. WTF Google?! 

  • Paul Gailey   Feb 07 2013   Flag

    Strikes me as backdoor CPC inflation. Adobe have interesting take on this on their blog.

  • victorpan   Feb 07 2013   Flag

    Paul, could you add a link for those of us that are lazy? :)

You must login to post comments.