commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Good to see AdWords making an effort to keep up with mobile.
Yep, but the fact that you will only be able to run a mobile campaign in conjunction with a desktop one is counter-intuitive and damaging for SMBs
Unless I'm mistaken, you could set the multiplier as -100% for desktop devices if you so choose.
Grrrr. This just makes it harder to segment. WTF Google?!
Strikes me as backdoor CPC inflation. Adobe have interesting take on this on their blog.
Paul, could you add a link for those of us that are lazy? :)