commit: fb200d8 - #595 (2014-04-14 00:44:57 -0400)
Maybe the title isn't very much catchy, but the content is worth reading to learn how some affiliate network works.
This is pure link bait. To me the problem is the marketing consultant didn't understand how affiliates work. Also, how the hell couldn't he notice a problem in terms of his overall revenue. If affiliates were not adding any additional revenue, but just taking from other sources, this would of been apparent in breaking out his sources by revenue. Seems to be like he is a bit naive and decided it must be someone elses fault.
I think the takeaway here is to rank for coupon terms for your brand and potentially create secondary offers. I wouldn't want to leave money on the table.
lets not talk about this
I don't do any affiliate marketing, but this is a terrible article. One company sucked at affiliate marketing, so the whole industry is a scam. Nice journalism.
Exactly. I read this last night and it upset me that the guy thinks all affiliate marketers do stuff like this.
I've done my fair share of affiliate marketing and regularly talk to network owners like Jason Akatiff over at a4d.com. As a business owner, Kogan should have asked more questions. Good networks cover their bases. As an affiliate you have terms you have to agree to before you promote an offer. Not to mention traffic quality reviews. Kogan didnt do his homework and got burned.