commit: 0edbc38 - prod push (2014-04-21 08:50:10 -0400)
RE talking to the frontlines, you can talk to your target market via a service called http://gutcheckit.com/. You set the parameters of your target demographic and they pair you w/ a person that you chat w/.
You can send them to your site and get their feedback. I've used it before and it was incredibly helpful to get raw, unfiltered feedback about how clear our USP was on the site, etc.
Cool site. I'm adding that to my CRO arsenal :)
Shawn do you know how much it costs?
I think it was like $40 per interview when you added a couple extra parameters (they give you a bunch for free: gender, age, married/single, kids/no kids, education level, etc). They give discounts for bulk interview purchases. it might seem steep for one 30 minute interaction but you won't regret it.
It might be reasonable for some clients :)
This was great! I actually just came here to submit it. It's a fantastic guide.