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This is exciting indeed, John!
Just imagine this being a norm for any website in 5 years... What a beauty!
Welcome back!
Thanks Max, and I hope that it will be! It should be sooner than that, because if the big publishers are going to reverse the downward trend of revenue they have to start investing in solving these issues.
I think that there are great points in the article but I believe that we can do more. Digital publishing is challenging this kind of thing since 5 years ago (at least).
The great challenge is to find a way to integrate all the digital and not only web.
I'm studying a possible way to express a really cross platform meta-meta-markup, but it' very difficult.
The approach is to find a very high level definition of elements inside the documente to make it expressible in many ways including PDF, DOC, HTML, offline etc etc...
The future is there.
Very cool, Andrea, and I'm excited to see what, if anything, you come up with.
I was definitely trying to talk about more than just web, but the whole digital ecosystem, hence the graphic at the beginning with all of the different platforms where people may consume content. We have solved very few of these.
Here's a question related to Andrea's comment: Is there a CMS out there yet that enables true, cross platform publishing? In a toolset that doesn't look like it was created in 1996?
Someone tweeted that Drupal 8 will allow for this. I had no idea, and have never used Drupal. It's also not for the faint-of-heart blogger.
I would LOVE to see a Wordpress dev take this and run with it.
Ian, John, & Andrea: NPR is famous for their API that they used to build their COPE ("Create Once, Publish Everywhere") model for content publishing. You can learn more about what it is and how they built it here and here and here. Also see this fun Quora thread for other organizations with similar models for cross-platform publishing.
Also: you're ahead of your time, John. IMHO, more marketers who care about content and experience should be reading Karen McGrane's work as well as Sara Wachter-Boettcher's work. As you've found out, their SlideShare channels are like treasure troves!
My very first idea is that we don't need to put the layer on a CMS, but on the markup.
The basic idea is to describe elements in a very High level way using terms like proximity, importance etc etc...
In that way we can describe in 1 step all the platforms. I have to admit that is very difficult, but is a step forward the content/style separation.
I'm gonna read something about cope Jonathon. Thanks.