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I've been meaning to read this one for, like, forever. And I finally did.
Good tips from Steph. I think most of this post applies to "non-boring industries", too. I guess the "boring" industries just need a little kick in the rear from time to time. Definitely a bigger challenge to get momentum around "boring industries" content, but not impossible.
I guess one could say that "there are no boring industries, only boring content."