commit: 0edbc38 - prod push (2014-04-21 08:50:10 -0400)
Finally, a different take on guest posting. I was getting so tired of reading guest post articles saying the same thing over and over (and over and over and over)
Nice use of search queries as well, just a very refreshing read, I thought.
Thanks so much, Tom! :) Really appreciate it.
Definitely a needed discussion.
Though, the last point is interesting. What's the difference between giving $175 via paypal, and giving away $175 worth of service? While you're not paying for the link with money, it's still paid, isn't it?
Goes to the whole... breaking the spirit, if not the letter, thing. We're basically just rules lawyer-ing our way around still buying links at that point.
(As a side... I'm completely ok with buying links. Just call it buying links.)
I see your point. Time and service are certainly worth money. My intention with the last point was to provide a different option if and when there is no room for negotiating the free publishing of a guest post. In cases in which a client is paying for a certain service like link placement through guest posts and content building, there may be a set & established negotiated price with the SEO company per guest post that is set-up. It comes down to an evaluation of cost vs benefit - as an SEO company, is it worth the investment in time or is it preferable to pay the cash and see the direct decrease in profit?On another note, I once read about an SEO whiz purchasing a $5 logo on Fiverr and bartering it for a 'free' guest post with a website looking to charge over $250. That being said, bartering is not always equal on both sides. Savings may be worth the investment in time and efforts.
Completely agreed on the cost/benefit approach. I think I'm more inclined to just provide payment vs spend the time in trying to work out a barter deal. Personally, I'd rather be on to the next placement instead of doing multiple emails to negotiate - but if you're on a budget it can definitely work out in your favor.