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I know this kind of post is not really the post you may expect to read on SEOmoz. But I firmly believe it has a sense on Moz, because I describe a real life example of how the ecosystem Celebrities, Brands and News Sites work.
Please, you are invited to read the post and to comment it :)
I enjoyed the post and commented on it directly. I'll add here that it is genuinely creative and engaging. Two thumbs up.