commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
I agree with the premise of this article. We're always talking about how we can be better marketers if we learn a little about coding (hard skills) but the inverse is also true, in that people with hard skills can benefit from stretching their soft skill talents.
Acquiring new leads is far more costly than keeping the customers you already have. These are great tips on doing just that.