commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
This is a really excellent way to present the 3 core pillars of content marketing and how it's usually over simplified into just People + Content = Sales. One eBook can take months of preparation, from analysis on who you are targeting, right up to how you are going to get it in front of those people.
Most of the discussion around Content Marketing is focused on ongoing strategies like blogging. I don't see as much around tactical campaigns focused on assets targeting a specific persona to get them moving along your funnel.
I love the way this is presented in Slideshare format, which in itself, is a great piece of content marketing and is aimed at companies who need to have their eyes opened to how much effort this stuff takes.