commit: b67d552 - hire banner add for jobs on other sites (2014-04-23 08:56:43 -0400)
Personally I think Ian nailed it here: http://www.portent.com/blog/seo/wtf-is-seo.htm
Clearly we need to obfuscate even more, I don't think clients or the world at large is confused or fed up enough yet.
Glen have did amazing work here too: http://www.viperchill.com/new-seo/
What we certainly do not need is another acronym nobody understands. While we (the 1k people globally caring about SEO) use the acronym the rest of the world increasingly is talking about findability. I mean educational and government sites, information architects and librarians, usability and US experts. Everybody grasps what findability is at first glance. So it's rather about time to use terms that whole world gets instead of outdated industry lingo.
What Joel and Sean and Chris said, basically.