commit: fb200d8 - #595 (2014-04-14 00:44:57 -0400)
A comment on the heatmap section: heatmaps are merely a visualization mechanism - the data (and its accuracy) behind them is what matters more than the color scheme. For example, a weather report might use two different heatmaps to both display barometric pressure or the probability of rain in a certain area. These are two very different things!The same is true for heatmaps from clicktracking data (i. e., clickmaps!) and heatmaps from eye-tracking / predictive eye-tracking: where people click is not necessarily where they have looked. (Although one usually wouldn't click on what hasn't been fixated before.)
Great point Fabian. You're right heat maps and click maps should be used in conjunction in order to make informed decisions around how visitors interact with your content.
I was going to leave a comment on your blog Alaister but noticed you use facebook comments. I'm probably an anomaly but using facebook comments puts me off commenting, as I don't use my facebook account much and what I do use it for is personal. Are you using facebook comments because you get a higher comment rate or as a growth hack because it shows up in facebook? Have you been able to determine if you get useful referrals from facebook as a result of that not just low quality bouncy traffic?