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Really good analysis of the Hero3 launch. I think that GoPro is in the (somewhat) unique circumstance of being the un-challenged market leader. If you want excellent footage in a small package, GoPro products are your only real choice. There are alternatives but very few people use them.
Furthermore, everyone loves to flash "GoPro" in their videos since they like to show off what awesome gear they are using. There are hundreds of consumer videos that basically act like marketing material for GoPro
Always wondered why GoPro didn't get more love in the SEO/Inbound community.
There are a lot of brands doing really innovative things in marketing in the outdoor sports arena:
GoPro
RedBull
Backcountry.com
Salomon
Teton Gravity Research
REI
Just to name a few...