commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
A must-read for all content marketers. We need to focus on telling a story that provides value, not just building out the form itself.
For an Infographic to work it has to fit into your overall story arc. I think of a content strategy as a multi-content story - akin to the plot of a (very long) movie.
The problem with a lot of Infographics is that they lack recall. Or, more to the point, they lack recall for your site, product or brand. Success looks like OK Cupid, where you might say 'Those dating Infographics from OK Cupid'. Mint might fall into that category as well.
But the overwhelming majority of them are either forgotten as soon as they're seen or remembered for the content but not the producer. While that might be fine to a degree, I tend to think it's a lost opportunity to tell your story.