commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
The big relief of trying to write great content, and get natural link, not buying them through some indian Seo expert is that we don't care at all about this kind of Google updates :)
Incidentally, I posted this to HN just to see what would happen. Frontpage conversation here: https://news.ycombinator.com/item?id=5699560
Based on previous HN conversations about SEO, you'll forgive me if I don't read it. Can't stand their ignorance.
Hehe... I guess their feeling's mutual :-)
Interesting to see though a fair number of people clued up about search though.
Albeit with bias's about us all being blackhats, scam artists and spammers... :p
Wowsers! Penguin, Advertorials and a hint about Author Rank? Here's a Summary:1. Penguin 2.0 - Targets Webspam2. Advertorials - Next on the Chopping Block3. Targeting specific queries like porn and payday loans4. Deny value to link spammers5. More Sophisticated Link Analysis6. Better detection of Hacked Sites - and communication with webmasters who owned hacked sites7. Identifying Authorities in Specific Spaces - Author Rank?8. Improved Panda Signals - Soften the blow for good sites that have been hit9. Greater diversity of deep results
Pardon the spammy link drop but I did a text transcript here for those who prefer it: http://siegemedia.com/matt-cutts-video-transcript
Hehe... Anarchy! This is precisely the kind of thing Google's trying to stamp out! ;-)
Hi Cyrus - thanks for the recap! Watched it and forgot about a couple, this is a helpful reminder.
One thing though - I disagree that #7 is hinting at Author Rank. I think it's just more evidence that brands are going to be shown more & more, and that smaller sites will be more & more cautiously shown. Sure, author rank could detect that, but looking at the average authority in a vertical, they don't use authorship markup (usually just found in the more tech-driven spaces, although I've started to see it slowly popping up in other verticals, but still not strong enough). But who knows? I could be eating my words in a few weeks.
That concerns me quite a bit.If this means that Google are going to promote the same old big brands for more search queries (IE, the ones that pay them more in affiliate and adwords fees) then it can only be bad news IMO.
Sounded like he was referring to 'people' to me me.
overall the authorship adoption is too low to blanket implement it but if they can be more judicious in which queries it is already present to a sufficient degree, it's a temptation to weight it in, no?
What's interesting to me is that Matt says they'll give more power to authorities in the field and if you have a strong authority site you'll be able to rank easier for keywords in your niche, while at the end he says they're doing it to make it easier for small businesses to rank, which is like... WTF. You'll make it easier for small websites to rank by increasing importance of authority as a rankign factor? Will not that push small business sites even further down the SERP ladder?
Thanks for the summary! Fingers crossed for our sites :-)
It'll be very interesting to see the reactions to the new release. Entire SEO strategies were blown up last time. Curious what happens this time.
In a recent video and tweets, Matt Cutts, head of web spam at Google,
has confirmed that Penguin 2.0 will arrive very soon, and it is going to
be a big deal...........http://www.fatbit.com/fab/penguin-2-0-bomb-will-be-dropped-within-weeks-matt-cutts/