commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
At best, I'm doubtful that this data is accurate. Any thoughts?
A reaction: http://searchengineland.com/how-not-provided-makes-buzzfeed-think-google-traffic-down-157973
Oooooh, good find, Alin. I hadn't seen that. Nice takedown by Danny.
I disagree. It's not about not provided. Most of "not provided"
shows up as search traffic, just without the keywords. Safari traffic
is negligible in the bigger picture. Google is withholding more traffic
from publishers than in the past. That's why they are getting less of
I think all things considered, even if the data is skewed I would imagine the BuzzFeed content would do particularly better via social networks in comparison to search just because of the type of content they put out. Sure they are going to earn their share of search, but I can definitely see where they might someday actually see a trend like this where social plays a bigger role than search simply because of how people consume the type of content BuzzFeed releases.
I tend to agree with Mike. While Buzzfeed does produce long-form articles, the bulk of their content is photos, which probably looks thin from a sitewide view point. I think they're in the same boat as Oatmeal, where search isn't going to be a big deal.
Well, Google Knowledge Graph, paid only results above the fold, Google Image search content theft
plus the overall growth of social vs the decline of search usage are to
"blame". The Google era is finally over and I'm glad it is. I'm not
particularly fond of Facebook but soon other social sites will catch up.