commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Good read from Dustin. I'm curious to know what BuzzFeed's current organic vs social referral traffic breakdown is. I could completely see them ignoring Google's guidelines as I would guess that the better portion of their traffic comes from social and not search. I actually can't remember the last time I ever came across a BuzzFeed article in search. It'll be interesting to see what happens with this "relationship" between Google and BuzzFeed.
I'm waiting to see what happens too. I did a bunch of BuzzFeed-type searches when I was writing it, mostly about cute animals and 90s nostalgia stuff, and it seems like the BuzzFeed stuff was always somewhere near the top of page 2. This is a harsh snap judgment, but I don't think a lot of BuzzFeed's core demographic is the type to click all the way over to Google page 2 for their baby animal/gif essay fix.
If that's true I'd say it's good news to see businesses evolve without the need for Google - a world where there are dozens of awesome sources of traffic sure beats a world where there is only Google. Of course Google sends lots of awesome visitors too ;)
That's a really good point-- it IS great to see online publishers succeed without Google. As Luke O'Neil said, it sucks to worry about SEO when you're a journalist (he differentiates between blogging and journalism, rightly) and taking Google out of the equation soothes that worry.The only problem is that it's pretty hard to root for BuzzFeed at this point though, haha.
Buzzfeed has just recently published their numbers saying that they get more visitors from Facebook than Google search. Social media traffic is their number one referral source.
Do you have a link? I looked around for something like that but couldn't find it, but that seems right. That's their model and they're sticking to it. I see tons of BuzzFeed stuff on Facebook every day (even if I've seen it somewhere else the day before), mostly from people around my age or a little bit younger.
All varies on the business model. If you're trying to fluff views on CPM ads, recycled Reddit content that gets shared on Facebook works great. Trying to sell car insurance? Not so much.
That's a pretty good point, though I don't think it would be too far out there for car insurance providers like Geico or State Farm (who already have a sort of 'funny' reputation from their commercials) to run a successful advertorial campaign somehow. Maybe it's already been done. But there are a lot of big money industries that just aren't compatible with the BuzzFeed model, that's for sure.