commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
The reply from Smashing Mag is kind of interesting. First, it seems they don't know what SEOMoz do and that they are a software company, not consultants. Secondly, I think it shows that outside of the "SEO" community, people are struggling to understand what SEO entails these days. I've brought this up before. For the average joe soap, SEO means getting rankings in Google. Although some of the better SEO agencies are able to convince their clients it means a lot more. I think it's going to be a long road ahead to get wider adoption for this, especially since SEO is now laying claim to other professions that have existed for quite some time e.g. content strategy.