commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Ha - love this. Feels subversive. He used Medium's platform to speak against it AND get his usual publication in front of Medium's audience.
I received an invite to write in Medium a few weeks ago. My excitement was quickly eclipsed by my realization that I don't even write regularly ON MY OWN DOMAIN... Why would I do this for someone else for free?
I'll start writing for Medium... As soon as I start maxing out my own blog. Which will probably be never.
Well, writing for medium is interesting because you gain more attention from readers.A person once said "Leave your best article for guest-posting" and maybe this is the case where one, even though he doesn't write constantly on his blog, could consider writing for medium
It's true that there's more pressure with guest posting. But I see guest posting as something different than writing on Medium.
Sure, both have strategic marketing and SEO value. However, with Medium, you're almost doing a "personal" favor for whoever you're coordinating with in exchange for that value. Medium has less of the relationship-building aspect with the platform itself.
Er... "However, with guest posting, you're..."
There! That makes more sense now.
Totally agree with this guy - why make someone else rich. Medium wants Pageviews just like anywhere else.
Just because it doesn't have 20 sidebar ads doesn't mean it won't tomorrow. You don't fool me medium.
I have to say, if this guy is genuine about wanting to help folks who need help publishing their own stuff, that is a really nice thing.
Let me ask you guys this, why do people write for YouMoz? http://moz.com/ugc
MozPoints and Links... ;)
And audience on tap. It feels good to write, but great to be read. (I guess Inbound.org's cool because you can get a bunch of views from your own blog, but it's not your audience per se).
It feels validating to get your post approved by reputable editors for a reputable blog. Like getting a post published in a 'New York Times', one does not simply get their post published on Moz without good reason.
I'm with Ed. The validation and the audience, plus contributing to a brand you have an emotional connection with.
I suppose you can get those things from Medium. But my point is that your general success has amplified potential if you have a collection of works to reference already. I'd like to build that up for myself before I invest all the hours in an excellent post on another high-traffic site.
On the contrary, as a total n00b blogger, your first ever post being on YouMoz feels pretty epic. Sure, then building out your own platform, but initial vanity metrics and a "taste of success" is a potent force to keep you going.
I could only imagine what that high feels like, Ed! Perhaps it's similar to getting hired to work at Moz as a relatively unknown marketer. :)
Many people have started out by first writing for YouMoz, and now they've gone on to build their own successful blogs. That content is on the Moz site, not on theirs. Sure Moz is a great brand we have an amazing community, but you don't write on YouMoz, because you want to help Moz's SEO. You write for YouMoz because you want to get your name/company/brand out there as a leader. You want to get links, and traffic to your site from a larger audience than your own.
In this sense, Medium seems like the same thing to me.
I'm waiting for my invite. I like the diversity of the site, the audience, and like the idea of writing short-form thought pieces. It's like art/music to me, but definitely a jarring perspective.
I don't know if this will stop me. They own my physical contribution but I still own my message, my original thoughts, and my impact on readers.
Like art or music, I don't need to own the canvas or the publishing to have the joy of moving people. Though it would be a nice benefit if I did.
It's a shame, but I think it's worth the exception for now.
Do you think you'd write on marketing topics or something different?
The thing I like about Medium is that I feel the freedom to write about anything there. It's a different audience from the one I've built on my own site, therefore I can be more creative. My plan is to get people used to my more creative writing there, then slowly move that back to my own site.
That's exactly the idea I've been toying with, John. My favorite stuff to write is creative, philosophical long form. Exactly what is probably not appropriate for my business site.
What topics have you felt the most successful with there?
(Whatever you deem to be "successful", whether or not it's measurable.)
Bill - I assumed it was open, at least the invite email I received was pretty impersonal - nonetheless you can force an invite https://medium.com/datta-bytes-how-tos-tips-tricks/ba784aa87eff apparently.
A response - https://medium.com/i-m-h-o/69af3a0342cb
"Medium has gotten me a lot of attention. Which is exactly what I want..."
I feel exactly the same way about Medium and in many ways, Twitter and Facebook - they are all sites dedicated to monitising your content without paying you anything in return.
The bottom line is if you're a good enough writer to get a post on the front page of Medium, you're good enough to be paid for what you do.
Yes, but if you don't get your writing in front of people (Medium has a built-in audience) you're never going to get to the point where you're being paid to write.
I really enjoyed both of these articles. I was wondering what the benefits were for writing for Medium. I think both posts make a lot of good points. Really it comes down to the visibility it gives you. I would be interested to hear people back up their traffic on Medium with growth in other channels (traffic to their blog, twitter followers etc).
I've driven a few hundred visits to a side project, picked up followers, and made some influential new friends through my writing on Medium.
Also, on the friends side, I don't think everything we do has to be directly measurable. It's what Rand talks about with serendipity - I write, I share, and things I've never imagined happen.
I agree not everything should be measurable, but when everyone is working in an environment where time is a commodity, it does help prioritise. I guess for me it would provide a place to write about topics that are not applicable for your blog, as you said, reach a new audience.
I was thinking about writing there and I really appreciated your post! Thank you!
I guess I should comment on this because, as far as I know, I'm the only person on here who is *actually* publishing on Medium. I've published 4 posts there, with them getting between 800 and 2000 visits each. True, it's not traffic coming to my own site but it's getting me in front of a new audience that will share my content, follow me on Twitter, and engage with my other content that I'm producing on the Internet.
I also write there, as I said in the comment reply to Lauren above, because I feel the freedom to write whatever I want there. It's a creative outlet for me where I can share stories. I haven't built that kind of audience on my own site, so I'm telling stories on Medium and slowly starting to do it back on my own site.
It's an experiment, like many things. But it's sent decent referral traffic to my projects that I've written about, I've gained a bit of a new following, and it's getting the creative juices flowing again. For me, that's enough.
Hi John, I think that's a preatty neat result.How did you promoted your content on medium? Were the visits only results of medium or did you promoted the posts elsewhere?
There are a couple components. First is choosing a good category. Without a category, it won't be found. I also share it on Twitter and Facebook. At the end of most posts I ask people to Recommend it if they like it. It takes only a few recommendations to hit the front page, which can drive good traffic.
I think that is the best route to take, use Medium as a stepping stone or a means to advertise your own personal brand. I actually just removed a comment I wrote to you in an above comment by you saying the same thing.
I hear a lot and read a lot about Medium's audience, how great they are and how beneficial it is to publish for Medium's audience. But when I ask people to describe Medium's audience and the audience Medium is sending to their blog/site, I get blank stares. I can't find anything that Medium has published on their site about their Medium's audience.
For a few of the folks I know publishing on Medium, their Medium posts are mostly shared by the same people that share their posts on their personal blog, especially tweets and retweets.
So, does anybody actually have any data or info about Medium's readership and audience makeup? It seems like understanding audience would be a key factor in deciding whether or not to invest in publishing on that property.
Precisely why I've been hesitant to put lots of marketing mindshare on there, David.
If I decide to write for Medium, it will be completely "for fun" in another arena where I don't have other outlets. (Most likely not marketing related.)
After re-reading my comment, what I was also trying to say is, it's really annoying when people make broad sweeping claims that sound good but they don't have anything to back it up with :)
I'd never write Medium off as a place for me to publish, there's much I love about the platform. But some real audience intel would go a long way. I think audience transparency is something platforms like Medium could use to create awareness and drive engagement. Plus, it would make Medium writers better if they truly understand who was reading their content and why.
All I know is that I see posts on Medium ALL OVER THE PLACE. On Twitter, on Facebook, on HackerNews, on Inbound! That says to me that the audience is pretty large and diverse, as the people I see sharing are from all walks of life.