commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
The Marketing + Customer Service venn diagram seems like a logical way to describe content marketing: providing information that customers need.
Nice way of looking at it.
Totally love his ideals. I have never subscribed to automating the
email/sales process in my niche, which is has a very high bottom line.
My customers need a lot of love and attention, and an automated email is
the opposite of that. Sales funnels can and do work great in a lot of
CPA/CPS models but don't work in many others, particularly b2b
And I still agree to cherish and cultivate your lists, just don't churn and burn them with a small offering.
Very refreshing look. I'm just not sure that the "advertise to your existing customers" idea can work for startups.
Excellent look at the marketing funnel (or lack of). You can really feel Ben's influence in the MailChimp brand and I think that weirdness and passion has really carried them far. Customer delight is king. :)
Interesting article. I guess the "advertise through existing customers" success depends on the sector and if you are tarketing b2b or b2c? We found out it doesn't work if you are trying to reach new markets/countries.