commit: 0edbc38 - prod push (2014-04-21 08:50:10 -0400)
Way to re-purpose presentation slides, Jonathon! :) Thanks for listing all the addtional resources. The best thing to do now, after reading all this, is to apply bits of this info on OUR sites.
Thanks for sharing this, Max! I'm getting better at making my presentation content more tactical and easier to use. Still a challenge, but I hope the progression is visible from one talk to the next.
If you check out nothing else from the presentation, be sure to see the content inventory/audit templates from Kevin Nichols at SapientNitro: http://www.kevinpnichols.com/2012/10/kevin_p_nichols_1.html -- they're really, really good.
Great find Max, and great article Jon. Great stuff as always!
PS I wanted to +1 what Max said. LOVE LOVE LOVE the Slideshare. How much extra time did you put into building that?
A lot. But I was greatly inspired and motivated by the great work that:
1. Doug Kessler of Velocity Partners did in this presentation: http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
2. Ryan Brown from Hubspot did in this presentation: http://www.slideshare.net/HubSpot/how-to-suck-at-marketing
I wrote in my post about how I wanted to create a story that was at the same level as theirs. I don't think I hit that mark, but this was certainly an improvement over my previous work.
Build-measure-learn FTW! :)
Jonathon: As you mentioned yourself, we focus too much on the term "content" itself. Content is not a term Internet users or content creators woudl normally use. It's a word used from a technocratic perspective to make money. You don't go out in the weekend to get some content, you go out to watch a movie. Thus focus on waht you actually are about instead.