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I CONCEIT, this extended metaphor is clever and informative.
If we follow that logic, should Dustin Hoffman be our Web Analytics specialist?
I see Dustin Hoffman more as a marketing strategist.
Caught by the catchy title, pleasantly surprised by the follow through of the content. Good stuff - also, Tom Cruise retweeted it. Pretty impressive.
The title indeed is catchy and the presentation goes very well with it, also the movies to get hints from