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on Mar 05 2013 4 comments4 DISCUSSING
Might be a tough reading for many SEOers, but really makes good points on the way one could be perceived from the other side of the barricades.
Other priorities, under the wood implications, up-to-date knowledge, getting the big picture, using the proper lingo for the current audience... invaluable!
Dear SEO friends, time to make a personal-audit.
I think these things can be said about any person working in any industry. There are always going to be some who focus on the wrong things, make things more technical than they have to be, are single minded, etc. Marketing is a team sport, not just about any one facet. I find the best SEOs are team players who understand programming, writing, design and business.
The takeaway was "Know your stuff from top to bottom" and "Be able to talk about it." These are not new observations. Waste of space. Go find me an in-house SEO that doesn't know CMS's are hard to modify. Go find an agency that is going to give their 2nd best recommendations because your developers don't feel like spending 2 hours on it.
Linkbait gets 47 upvotes, should not have been submitted at all.
Couln't agree more. This article doesn't belong here - any seasoned SEO works with designers and developers to produce great sites.