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Best line: If you have to trick your way in, you suck. Stop emailing. Rethink your whole marketing strategy.
hahaha --- shoulda made that a "tweetable" :)
This is solid advice. Sending around to our email marketing folks. Nice find.
Thanks, Rand --- glad you like it and will share. :) With email marketing being as critical as it is to a business's growth and revenue, it's great to see what appears to be a renewed interest in optimizing emails.
Joanna is actually my wife and business partner... So we talk about this stuff. All. Day. Long. She knows first-hand that these principles work. Lance
(You make us sound very boring, Lance.)
Love the info about the "lizard brain" :)