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Totally agree with this article, especially for those who can get their MD or CEO blogging. Having a friendly public face for a company really helps a brand grow and show that they care.
Blogging is like a wonder drug of SEO, Marketing, PR and Engagement all in one. It give a company a voice for the .... Internet world gets this but so many small business owners don't. It's unfortunate, but the very people who need to read this post are likely not going to ever stumble on it.