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So often we get clients writing press releases in their blogs, of which have been distributed several times on news websites. It doesn't make sense to do this as there is no personality. Great blog post, definitely forwarding it onto my friends and clients.
Thanks Neil :)
To us blogging may seem obvious. Just last week I did a workshop at a client who still did not understand why he needs to blog at all, his audience doesn't read blogs etc. Also the reasons to blog and how you actually do it may vary significantly from case to case.