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What? "Content is king?" This is not news, not even using the sexy term content marketing. Also Buzzfeed is the worst example you can offer. It's just the lowest common denominator. "LOL? CUTE? WIN? FAIL?" Just today I ended up on this "blog" just to see "8 adorable images of Barack Obama" above "101 adorable images of baby gorillas". This is not remarkable, that's ridiculous. Buzzfeed is a site for morons, that's why it's so popular but you should at least try to gain an audience of intelligent people. Of course I agree that you have to get into the content game now or you'll disappear. I have submitted a similar article about that a few days ago but didn't have enough friends to push it: http://inbound.org/content/2012/02/get-content-centric-or-be-disrupted-in-search-and-social/