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If you're looking for a quick and easy way to create content for your inbound marketing (social media engagement/link building) efforts, this is a great article.
Personally I think memes/infographics are temporary techniques to drive traffic to your site. @hubspot's strategy giving away ebooks and other resources as well as daily blog tips is the way to go.
True, but it depends on your audience. If you're trying to engage with people on Facebook, for example, people are going to be a lot more interested in funny videos and pictures than in ebooks or blog tips.