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We need more of this. On Inbound and in SEO. This is the type of stuff that pushes you to do your overall work better no matter what it is. Most of our half-assing doesn't come from lack of skills/knowledge but rather the fear and other mental roadblocks holding us back. Reminds me of 'Our deepest fear...' poem. http://colincronin.com/our-deepest-fear/