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on Sep 11 2012 3 comments3 DISCUSSING
Double posting my comment I don't want to argue about semantics, but ... Is this really "Content Marketing", isn't this just link building using content. "Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.” CopyBlogger Content Marketing is MORE than just gathering links. Somewhere along the lines SEO has interrupted content marketing as guest blogging. Copywriters = Expert Bloggers & Graphic Designers This really isn't true. Copywriters could work across the customer lifecycle or on one specific area, they could work on print publications, newsletters, product pages etc etc. You seem to be suggesting that a copywriter today is just a blogger who does fancy pictures. If you are using content marketing to generate links & shares, that's cool. But the message from most SEO agencies seems to be that's all there is to content marketing. To me that's one metric content marketing can be measured by, but it's only one small part. Content Marketing can also be below and above the line - this also seems to have been forgotten by SEO agencies. I think it's awesome you guys are building links/shares via content marketing, but i also think you are doing a disservice to the excellent content marketing agencies who have always been content marketing agencies and who's talents go beyond just generating links & shares e.g. brand awareness, conversion, retention, nurturing etc etc etc
Hey Kieran - thanks for your comment. I just responded on the Buzzstream post, hope that makes a bit more sense.
I really enjoyed this article. I think it is a great thing that Google is moving towards rewarding great content and I think this article is a prime example of great content. Informed, interesting and with great graphics. Keep up the great work.