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The fold is not as important as it was once was when Nielsen did his first studies but the example given here is a bit misleading. The conversion rate did not go up beacuse the CTA moved below the fold but because the CTA moved below the value proposition. You can't ask someone to submit first before s/he knows why. Thus putting your CTA above the fold only makes sense when you ensure that the value proposition is there first, before the call to action.