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So why exactly? The article says "Content marketing doesn’t get affected by algorithm updates, while paid SEO does." Not sure about "unpaid SEO" then but as far as I remember the Panda updates were about low quality CONTENT and CONTENT farms not about SEO.
Definitely a confusing title...not sure why everyone all of a sudden think content marketing is a new thing either. Hipster SEO here I am :)
"Content marketing doesn’t get affected by algorithm updates" O RLY? I'd love to hear more about this...