Jonathon Colman   Feb 11 2012   Flag

Broadly good resource, but not very actionable - most folks are going to need more specifics here. It's not enough to say that there are opportunities on the Internet or that it's easy. The reality for more e-commerce folks (SEOs and others) is that it's quite hard. The traffic pie chart at the end is a bit misleading - of course it's good to have a balanced portfolio of traffic, but you may not actually require this to be successful. This goes beyond the simple notions of "good" and "bad". And it may not be attainable during a site's initial start-up phase. A more useful approach here may be to split up the search traffic into branded/unbranded terms to help readers understand that they need to build awareness of who they are along with what they actually sell. And then show how this sort of findability feeds into referrals and (later) direct load traffic.

Ankit   Feb 13 2012   Flag

Hello Jonathan, Thanks for comment. I wrote about the factors so it's not much actionable. I used the pie-chart for making a point that Multi-channel marketing is required and is more secure from any future algorithmic changes. Thanks again for suggestion. I really appreciate your comment because I'm very amateur blogger. :)