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While I appreciate the article as a whole the limited usage of the term SEO in it disheartening: "Use the room below the fold also for SEO – write useful stuff about your products, services and address questions your users have, but make sure the text it [sic!] optimized." So in a way the author considers SEO to be keyword stuffed small text for the bots. I've seen lots of sites like this.
Can't see how one could make the conclusion what I think SEO is or is not. That part is there to merely communicate you cannot rank for competitive keywords if you don't have text on your home page. SEO 101.
Well, there is only one mention of SEO in the whole post, the one I cited above, so how can I make another conclusion? Also you do not explain how a site should convert without getting any traffic. You know most people consider conversion an important part of SEO. You seem to consider SEO an negligible detail in your CRO strategy. I wonder then where the sites mentioned get their traffic from? My point is that SEO is not about keyword rich text below the fold. So we seem to disagree.
Heh. 1. This article is not about SEO nor traffic nor conversion strategy. 2. You cannot conclude anything about my views on SEO based on the post, as I don't say anything about it. Any SEO philosophy one concludes is pure fiction. 3. Keyword stuffing etc are your assumptions, not what I say in the post. Read again. I state that you need text, that's all. The only thing we disagree about is what I said in the post. It's there, in plain text - read again. Seems you're just trolling.
You still fail to understand me. No need to attack me as a "troll". As you yourself admit you cover just a tiny part of the conversion process. You don't say for example how the traffic will come to the website. What kind of traffic it will be, search traffic, referral traffic, social media traffic. Thus you can't tell us how to design a site that converts as a site without traffic or only untargeted traffic won't convert. I'm sad to hear that you can't value my feedback and you can't deal with constructive criticism. Now that I see your staunch opposition I'd like to revoke my vote but sadly Inbound doesn't support that feature. If you aren't ready for debate, why do you show up here at all? This is not just a "thank you great post" a** kissing parade.