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Correlates nicely with what Chris Brogan said here: http://www.chrisbrogan.com/earn-your-way-in/ - there's something he calls "an access continuum". Don't ask too much on a first date. Offering visitors to become followers before asking for something most intimate (like an email address) is not only polite - it is CRO-wise. I'm so definitely doing an experiment to prove this for myself. Will post results when I have something tangible.