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There's so much good stuff in here that it's hard to know where to start, exactly, but the lessons for startups are also applicable to larger, established companies as well.
So many good articles that expand on what was written: How to Develop a Good Product: http://leancanvas.com/ How to Write Personas: http://www.seomoz.org/blog/whiteboard-friday-creating-marketing-personas How to Formulate a Form: http://www.lukew.com/ff/entry.asp?1502 Why to Include Personality/Story: http://davidmcohen.com/will-your-content-ever-really-be-great-without-this/
Wow - these are fantastic resources! Thanks for sharing, Shawn.
Yep, I go back to some of these posts over and over again:)