commit: 0edbc38 - prod push (2014-04-21 08:50:10 -0400)
This is crystal clear that Link Building and Social Media itself
is nothing without the proper on-page optimization that includes website copy,
technical details, redirection, server details and other on-page optimization
My question here is what are the 3 most important on-page
optimization techniques that have a largest impact on the rankings? I would love
if you response keeping your experiences in mind!
I think this could be a great discussion.
Number 1) I'd probably say how your CMS generates URLs. I've seen with so many sites, particularly ecommerce, that a weird URL/page generation system can generate a ton of duplicate content that isn't noindexed by default. If your site is panda-rised, I'd say that's a pretty big impact on the rankings! It's why I recommend having a canonical system in place from the get-go, so that it can limit any adverse effects. It's worth reading the Dr Pete Q&A on canonicals: http://www.seomoz.org/blog/rel-confused-answers-to-your-rel-canonical-questions
Number 2) On-page content, for both rankings and conversions. There are a number of theories as to content length, such as Neil Patel's science on long copy: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/, but generally having rich and vibrant content will always effect rankings. If not via the algorithm itself, then at least by the links and/or social signals brilliant content can accrue indirectly.
Number 3) I'd go with site speed. I think it's quite a significant on-page influence for rankings and, once-again, a great site speed can help with conversions, which I always like to think of in tandem with rankings. Some great reads on site speed/ranking correlation can be found: http://www.seomoz.org/ugc/why-site-speed-optimisation-should-be-part-of-your-seo-strategy http://www.copyblogger.com/website-speed-matters/ and definitely definitely definitely take advantage of GTMetrix: http://gtmetrix.com/ - it comes with so many tutorials on how to improve your speed.
Canonicals especially if you have a site that contain a non
SEO friendly CMS this is the most important thing to consider because usually
system generates duplicate URLs while creating a page.
Site Speed is something where very few people are focusing
these days but with each coming day this is getting more and more important.
1) URL2) Page Content3) Title
I would definitely second these.
I have found that a short and concise URL can make a huge difference - I recently re-visited an older website I manage and realised the URLs had been set up to follow a certain order (e.g. /Products/Browse/Lift-Mechanisms/TV-Lifts). Obviously the keywords there are hidden at the end of the URL so by losing the more generic parts of the URL ("/Products/Browse") I have seen great improvements in rankings and traffic, in fact I was surprised at quite how great the effect was.
<title>, relevance of on-page content and fixing/adding rel canonicals and redirects.
What about website architecture, especially if you have an ecommerce website with tons and tons of product and category pages...
... but you asked top 3 ;)Architecture's important, but the work tends to be more involved and dependent on the first three I listed anyways. If you can access a websites templates and can understand the templating language, <title>, on-page content and redirects tend to be relatively easy wins.
Web SpeedUpdated and Fresh ContentInternal Linking (Passing Juice to right Page)
Having a good CMS which sorts out most of the KEY SEO issues, I mean wordpress is pretty decent with Yoast, but not many enterprise or Medium size businesses seem to use WP its always custom.Having a website on a Good sever like Amazon Cloud Front for example or a high quality local VPS.
Having good quality on page content that is creative and people will naturally link too.
3 most On Page Factors:
- Content & title relevance.
- URL structure with relevance to title.
- Design, conversion friendly & easy navigation .
I'd agree with the first 2, but i think the 3rd is a little broad. Yes, UX is crucial to good content, but that's really tied in with Internal Linking, which would be my 3rd. It'll show that you value your own pages and ensure users can move between pages easily
Internal links can be concluded under 'easy navigation' but as far as design is concerned it should always help a visitor to easily convert to lead.
I would say
3) Page Content
1) URL structure (with canonicals in place)2) Well crafted <title>s3) oh, yes... content too
If your site can't be crawled, none of the other stuff even matters.
HI Jennifer, I agree with you. First Point should be crawlability of the website, but if the website having Duplicate Content issue and Bad URL strucutre., it could harm your webiste.
According to me:
First Is Crawlability
Second is Content
Third is URL Structure.
1 - Exact match <title> will rank your page for a mid to long tail keyword, even if the content sucks.
2 - Lack of technical errors. Improper server status codes, incorrect canonical, meta noindex, robots.txt directives, etc. Any single technical flaw that would tell a search engine not to index a page.
3 - On-page content relevancy and depth.
1. Content (content is always king :) )
If you optimize these things well your site will be crawl and rank in SERPs.