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on Sep 18 2012 4 comments3 DISCUSSING
Great article - thanks for writing this Gregory! #SuperValue!
I always think of Dan Ariely's "Preditably Irrational" TEDtalk when I read articles like this, esp around 11:30 when he talks about his Economist subscription. Enjoy! http://www.youtube.com/watch?v=9X68dm92HVI
The book of his by the same name is fantastic if you haven't already read it
no i haven't yet but I need to!