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This is incredible. I just hope this doesn't lower the "wow" factor when they show a modification of this to new clients - hopefully they only get "BigOrg" that has never seen it.
Always great to see the inner workings of a great agency. Certainly gives me some ideas on how to do ours differently. Thanks for sharing Ian!
Brilliant piece of transparency. Very valuable.
"Everyone at Portent is cross-trained as a marketer." Loved that. It's like the Marines Creed of every Marine is a Rifleman first.