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Great post. It's interesting that most of the kids that come out of college are having real problems getting into this industry. The ones I've met are thriving on direction and must have everything being perfectly laid out for them. They don't handle: Here is a larger task - go do it your own way! Very well...
Thanks Gertex for your comment. I don't think that being a self-starter is nurtured in university right now, but that's a topic for another blog post! People are taught to follow directions and not really think outside the box. That is one thing I'm truly grateful for with my program. They were actually quite vague in their instructions much of the time in order to make us uncomfortable and struggle with what we were producing. I hated it at the time, but it has been a valuable learning experience!
As mentioned in this article, there just isn't a large number of professors who have legitimate experiences in internet marketing and everything that entails. Also, with tight budgets, many schools can't provide a course that has limited interest from students.
Exactly James, I think some of them are supplementing well with guest lecturers though. As I mentioned, that was kind of a staple in the course I took. Overall though, the professor leaned heavily on my experience to help answer student questions.
Haha...could you image the poor prof who had to teach a course on "advanced SEO?" With all the aggressive algo changes Google is making, the syllabus would be obsolete in about a week.
If by "advanced SEO" you mean "shortcut SEO," then yes, it would be difficult to keep the curriculum relevant. However, approaching SEO as if you're going to be a huge, well-established brand, means laying out a foundational strategy that holds up a lot better under these constant algo changes. But most SEOs don't want to do PR and content promotion. They want easy, backdoor link building approaches.
Scott, it's a joke...lighten up.
I thought it was funny. If that's any consolation...