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Fantastic find, Ross - really great details, data, and actionable takeaways. Adding SEO to PPC (or vice-versa) provides incremental growth (and boosts to conversion) that you wouldn't have gotten doing just one or the other.
Nice to see a post with experience and conclusions for once :)
Real data, experiences, and takeaways - oh my!
Great seeing data and examples to really portray the relationship between SEO & PPC.